DESIGN · SYSTEMS · AUTOMATION · AI · ANALYTICS

The complete tech teamyour company doesn't have yet.With human judgment.

We design, build and measure the websites, automations and sales workflows your business runs on, with no surprises on the invoice.

See case studies
Americas and Europe · EN / ESFixed scope, in writingWhat we build is yours
pulgarop./scope → ./launch
01 · ./scope

Scope and blueprint

Before writing any code, we map your processes and put the scope and budget in writing.

  • map of systems, data and integrations
  • search and conversion plan
  • scope broken into stages
You: approve the blueprint before we start.
WHY WE'RE CALLEDpulgarop

AI builds the matrix [ ]. A person gives the thumbs up.

Tap each part of the formula.

OUR SERVICES

THIS IS
WHAT WE DO

Business diagnosis, web design, local SEO and GEO, automation, applied AI and analytics for growing businesses.

SCOPE./SAND BLUEPRINT

what gets built and what it costs, in writing before any code.

EXPERIENCE[UX]AND BRAND

one brand and one clear experience across your website, social media and physical space.

WEB</>DEVELOPMENT

fast sites, built from scratch so a visit turns into a conversation.

AI[AI]AND DATA MATRIX

AI reads orders and documents; a person signs off.

FLOWS AND⇄AUTOMATION

sales, messaging and CRM, connected.

SEO ANDKPIANALYTICS

organic search and dashboards you can decide with.

HUMAN✓JUDGMENT

a person decides every detail before launch.

01 · Business diagnosis

Diagnose first. Invest second.

We look at how your company works, the market around it and where it's headed, then tell you what to build first.

What you get

  • written recommendations, in order of priority
  • one consistent brand across your website, social media and physical space
  • a brand manual, or a new identity if you need one
02 · UX/UI design and web development

Sites that make sense at a glance and lead people to reach out.

First we design the experience: who arrives, what they're looking for and the shortest path to getting in touch. Then we build it from scratch, without heavy templates.

What you get

  • experience design (UX) before anything is built
  • fast loading on phone and desktop
  • an interface (UI) that looks like your brand
03 · Local SEO and GEO

Get found by people already looking for what you do.

On Google, on Maps and in the answers AI assistants give. That last part is called GEO.

What you get

  • the same business details on Google, Maps and directories
  • information AI can understand and cite
  • service pages written for the person who makes the buying decision
04 · Process automation and CRM

Connect sales, quotes and operations.

Forms, email, messaging, spreadsheets and your CRM in one flow. When a request comes in, it gets organized, the right person is notified and a reply is ready.

What you get

  • faster replies and quotes
  • sales channels and internal records in sync
  • alerts when something needs attention
05 · Applied AI

Less typing. More deciding.

We connect AI to your company's documents, catalogs and rules so it can read orders, sort requests or draft replies.

What you get

  • documents and requests processed without manual data entry
  • a person signs off before anything sensitive goes out
  • clear rules on what AI decides and what your team decides
06 · Analytics and dashboards

One place to see sales, traffic and operations.

We bring your scattered business data together in dashboards without confusing charts: just what you need to make decisions.

What you get

  • every sale's journey in view
  • statuses that separate normal from urgent
  • reports ready to review
07 · Continuous improvement

So it keeps getting better.

Once your foundation is live, we keep it running and secure, improve your rankings and ship measured improvements.

What you get

  • tech support without fixed payroll costs
  • monitoring and improvements every month
  • a monthly report on what changed and what's next
CASE STUDIES

One project in each region.

Spain, the United States and Colombia.

España Abogados logo

Law firm · Madrid, Spain

A new website without losing Google traffic.

The firm had years of articles and rankings earned on Google. We moved every article and every URL to the new site, with a cleaner blog and online booking.

Delivered:new websitemigration with no traffic lossonline booking
Esperanza Special ED Consultants logo

Consultancy for families of children with special needs · New York

A new consultancy, from business diagnosis to brand identity.

A bilingual consultancy that guides Hispanic families through the school system. We defined its structure, mission and market, and designed its logo, colors, typography and brand manual.

Delivered:business diagnosisbrand identitybrand manual
Cortinas y Persianas Bogotana logo

Curtains and blinds · Bogotá, Colombia

A new website for a family business with a long track record.

A family business with three decades in the market and an outdated website. We built a new site that's clear on mobile and makes it easy to get in touch.

Delivered:new websiteclear on mobiledirect contact
HOW WE WORK · NO BLACK BOXES

Four clear stages. Human review, no exceptions.

./scope → ./build → ./review → ./launch

01 · ./scope

Scope and blueprint

Before writing any code, we map your processes and put the scope and budget in writing.

  • map of systems, data and integrations
  • search and conversion plan
  • scope broken into stages
You: approve the blueprint before we start.
02 · ./build

Build

We build your website, automations, integrations and AI workflows to fit your business, with AI support and in small steps.

  • custom website or platform
  • sales, quoting and operations workflows
  • AI assistants that follow your business rules
You: answer the occasional question.
03 · ./review[ human · review ]

A person reviews

The exact point where we check every AI output, every business rule, mobile, speed, accessibility and security before launch.

  • tests in real scenarios and edge cases
  • speed, SEO and readability review
  • a log of what was checked and fixed
You: review the test version.
04 · ./launch

Launch and improve

We launch without disrupting your operations, turn on measurement and document everything.

  • go-live
  • dashboard with metrics and system status
  • documentation and access in your company's name
You: give the final sign-off. If you'd like, monthly improvement takes it from there.
OPERATIONAL TRANSPARENCY

Clear statuses, no vanity metrics.

In the dashboards we deliver, coral means one thing only: a person reviewed it.

Human review:

a delivery, a rule or an AI output that a person checked.

THE TEAM

THE PEOPLE WHO GIVE THE THUMBS UP

No account managers, no middlemen. You talk directly to the people who design, build and review your project.

Design and build

./build · ./launch

Brand application, systems design, development, accessibility and launch.

Brand applicationBusiness websitesSpeed and technical SEOInfrastructure

Scope and quality

./scope · ./review

Business diagnosis, tightly scoped blueprints, AI workflows and a checkpoint before anything goes live.

Business diagnosisTechnical blueprintsAutomation and CRMAI with human control

01 · FIXED SCOPE AND BUDGET

You know what you're getting and what you'll invest before we start. No vague hours, no price changes halfway through.

02 · IT'S ALL YOURS

The code, the data and the access belong to your company, fully documented. You stay for the results, not because you're locked in.

03 · DIRECT CONTACT

No middlemen and no hidden subcontracting.

04 · AMERICAS AND EUROPE

In English and Spanish, remotely, with documented progress.

NO FINE PRINT

THINGS YOU'RE
PROBABLY
WONDERING

AI on its own is fast, but nobody answers for the result. We use it to move faster, and a person reviews every delivery before it reaches you.